Book Promotion Poster Ideas
TikTok is for more than just the latest dance craze or viral challenge. There’s a community for almost everything people are interested in, and this is especially true for book lovers lucky tiger no deposit bonus codes. #BookTok is a large, thriving community. Even brick-and-mortar stores often have a section devoted to books recommended on #BookTok. It’s the perfect place to promote your self-published book.
You want to be sure your videos have a lot of variety. In other words, you shouldn’t just promote your book in every single video (see next tip), but you can still create lots of videos that promote the book as long as you’re doing it in clever, expressive ways! I love this one by @rachel_writes_books.
Shelby Leigh is a poet and author who achieved success through TikTok. When she first joined the platform, she had self-published two poetry books. But it was her engaging content about mental health issues that helped her build a following on the app. Although initially nerve-wracking and challenging, she persevered and soon found that her TikTok presence was driving sales for her books. In fact, her bestseller was re-published by Simon & Schuster in July 2022 because of her sales track record. With a third book on the way, Shelby has left her corporate job to pursue writing full-time. Her success on TikTok feels reminiscent of other Instapoets like Rupi Kaur, who began using Instagram to share poems in the early 2010s and went on to commercial stardom.
Book Promotion Ideas for Authors
Let’s start with the foundation: the places you’re sending readers to actually learn about—and buy—your book. These landing pages (also called “funnels” by the marketing folks) work behind the scenes to make your book discoverable and desirable. Check out an in-depth resource here on the Pagewheel blog on each of these and how to easily create them:
Let’s start with the foundation: the places you’re sending readers to actually learn about—and buy—your book. These landing pages (also called “funnels” by the marketing folks) work behind the scenes to make your book discoverable and desirable. Check out an in-depth resource here on the Pagewheel blog on each of these and how to easily create them:
37. Write guest articles for local newspapers or magazines. Reach out to local newspapers and magazines to see if you can write any articles for them. This will get your name out there, and if you can plug in some book marketing, even better.
36. Participate in virtual summits or webinars. Look for upcoming writing or book-related webinars and participate in them. You can meet other participants, market your book, and maybe even network to host a summit of your own next time.
22. Send regular newsletters with updates and exclusive content. Regular email updates will keep your subscribers engaged, and if you offer exclusive content via email, all your readers will want to get on your email list!
1. Create a professional author website. One of your best book marketing options is your author website. If you don’t have one, it’s really hard to build your online brand! Luckily, it’s super easy to learn how to create an author website.
Book Promotion Ideas for Libraries
Authors like N. K. Jemisin have achieved widespread recognition through awards like the Hugo Award, demonstrating the impact of such accolades. The Goodreads Choice Awards offer a platform for reader-driven recognition, while the Independent Publisher Book Awards cater to independent authors. Genre-specific awards, like the Rita Awards for romance, provide targeted recognition within niche markets.
This approach is particularly effective for authors seeking to establish credibility and reach a wider audience. By strategically targeting media outlets and crafting compelling narratives, you can transform media outreach into a powerful engine for book promotion ideas and increased sales. This strategy is especially beneficial for authors launching new books or seeking to revitalize interest in existing titles. It provides valuable third-party validation and significantly expands your potential readership.
Embark on this exciting journey armed with these book promotion ideas, and watch your book soar to new heights. Ready to supercharge your book promotion efforts and reach a global audience? BarkerBooks offers comprehensive book promotion services tailored to your specific needs, from targeted advertising to expert guidance. Visit BarkerBooks today to learn more and craft a winning promotional strategy for your book. Get your content in front of the right readers today!
Authors like Neil Gaiman have cultivated a massive following through their engaging blogs and online presence. Tim Ferriss built a content empire through his podcast, driving book sales and establishing himself as a leading voice in self-improvement. Even within specific genres, authors can share writing tips and industry insights, attracting a niche audience. Learn more about Content Marketing and Author Platform Building at BarkerBooks.
Book Launch Promotion Ideas
View your release day in a similar fashion. To hit your important goals the day of, it’s crucial to prepare in advance, likely even a year prior. This will help you have the best possibility to reach your sales goals. Here are 11 book launch ideas to set your book up for success:
Another hot tip for engagement: have your readers just ask you what they want to know! Tell them to submit their questions via social media for a classic live-answer AMA. Or if you prefer to take your time with responses, you can answer these in a longer, more detailed Q&A feature that you post on your website or send to your mailing list.
Bundling your books for a giveaway is another amazing way to reach more readers — and indeed, to reward readers who subscribe to or follow both of you. And if you really want to commit, you can even bundle your books as a box set to sell together.
If your author friend has a well-trafficked blog, you might also ask to guest-write for them! See what sort of topic they’d like, or suggest something creative of your own (for example, a post on your writing process or helpful tips on worldbuilding).
Quality self-published book marketing and publicity can be hard to come by. Many of the large traditional book PR & marketing agencies don’t work with self-published authors. As one of the best book marketing companies in the USA, we DO work with self-published books!
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